Leo Lane, a Berwyn resident and St. Joseph’s University graduate, is the founder of FreshMagic cat litter. FreshMagic, the first crystal cat litter introduced in the United States, pulls moisture from droppings and minimizes odor. Odor control is the most desirable benefit for all cat owners.
So what makes Leo so passionate about cat litter? It all started with his grandmother, a neat, clean, charming woman who lived in an orderly, spotless house. She had two cats that she adored. Her cats, like her home, were clean and well kept – but that awful cat box odor was always present.
Leo knew that this did not represent his grandmother and that cats were by nature tidy animals. They usually tried to cover their droppings by kicking the cat litter over them. They spent a good deal of time licking themselves to stay clean. Leo realized that this was a problem looking for a solution.
With an extensive background in the pet industry, Leo set out to create a better litter. In 1995 FreshMagic was introduced to the public at a trade show in Las Vegas and the rest is history.
FreshMagic is becoming the favorite among those with smaller living quarters, such as apartments or townhomes, because of its superior odor control. Customers like Leslie D. say, “I absolutely love this cat litter. It works the best with my automatic cat litter box and lasts the longest. Plus the cats don’t seem to mind it at all. The customer service with the company is fabulous and very helpful. Highly recommend doing business with this company, they are one of my favorites!!!”
So if you have a cat and litter box odor is a problem, you might want to give FreshMagic a try. Stop by Braxton’s Animal Works to pick up some today.